Circular cultural tourism in BeCULTOUR project defines a sustainable and regenerative cultural tourism model that aims to foster sustainable and equitable regional development implementing a “human-centred” circular economy model through the enhancement of abandoned, underused and less-known cultural and natural resources, enhancement of human capital and human rights, reduction of tourism pressure on over-exploited territories, reduction of wastes and natural resources consumption (energy, water, soil, biodiversity), increase of clean energy and green transport means, recycling and reuse of materials and products, and enhancement of locally based food and craft productions – finally empowering local communities, enhancing ecosystems, enhancing local identity, wellbeing, health and cultural diversity, and enhancing local entrepreneurial innovation ecosystems through cultural tourism.

Towards sustainable tourism in Llŷn Peninsula - The Ecomuseum project by Gwynedd

Gwynedd County Council is a Local Authority in the northwest of Wales. Tourism is an important economic activity within Gwynedd.

What is Be.CULTOUR for you?

For Cyngor Gwynedd being part of the Be.CULTOUR Community means that we can collaborate with other regions all over Europe to develop a sustainable tourism model for our communities.

What is the greatest challenge that you are facing in tourism?

Be.CULTOUR Policy Learning Lab

Be.CULTOUR Mirror regions and Pilot Heritage Sites met in Brussels on the 9th September 2022 to discuss challenges and opportunities for circular cultural tourism in the post-pandemic era, bringing in their local experience and perspectives. The meeting kicked off with the presentations from Be.CULTOUR advisors: Historic Environment Scotland, Future for Religious Heritage and CREATOUR, followed by a more technical point of you provided by Destination Makers, supporting touristic destinations, well-known and remote ones, to improve their marketing strategies, build sustainable action plans and narratives around their local territories. The plenary was followed by 2 working sessions in which participants were assigned a specific challenge a divided into 6 groups to brainstorm and pave the way to related policy recommendations.

Valuing Cultural Capital: Accounting for the Hidden Value of Heritage

On 14-16th September, ICCROM organized the initiative “Valuing Cultural Capital: Accounting for the Hidden Value of Heritage”, with the aim of investigating how current evaluation methods can be improved to assess the hidden value of cultural assets and their social benefits, in terms of human and environmental as well as economic well-being. The need of a new ‘well-being approach’ to the heritage that builds on values-based and people-centred approaches, as highlighted also by the Be.CULTOUR project emerged both for assessing the value of heritage in a multidimensional way, supporting public policy decisions and favouring more inclusive and bottom-up initiatives.

Be.CULTOUR polyphony on circular cultural tourism

What does circular sustainable tourism mean to you?

“A tourism model that respects and takes into account the local economy, respects, promotes and valorises the natural environment and the local culture.”

  • Pauline Alexopoulou, Larnaca and Famagusta Districts Development Agency - Cyprus Pilot Heritage Site

What idea developed during the Be.CULTOUR project are you excited about?

The Be.CULTOUR hackathon

Be.CULTOUR hackathon took place between 7-9 September 2022 at ICHEC Brussels Management School. During intensive 3 days, 76 innovators working in 19 teams co-developed their projects as follows: Day1: Understand their Be.CULTOUR Pilot Heritage Site challenges and needs, map the context, and the value chain and empathise with stakeholders. Day2: Co-develop team inspiration, ideate, prototype & test. Day3: Co-prototype the feasibility & viability of their innovative circular cultural tourism 19 videos were shot by the ICHEC communications department & made available by ERRIN at https://becultour.eu/hackathon for a public vote online. In two hours, 2083 votes have been cast! In tandem, 5 parallel juries took place at ICHEC during which each team had the opportunity to pitch its project to high-level expert jurors https://becultour.eu/meet-jury.

Side event of the New European Bauhaus festival in Naples, Italy 12-13 June 2022

On 12 and 13 June 2022 the Institute for Research on Innovation and Services for Development of the National Research Council of Italy (CNR-IRISS) will host the side-event of the New European Bauhaus Festival “Energy, Beauty, Participation: Cultural Heritage Adaptive Reuse as a driver of Circular Regeneration and Sustainable Regional Development”.

What do the pilots say about the Be.CULTOUR co-creation process?

Voices from the local workshops

Local Workshops constitute a core element of the Be.CULTOUR co-creation process, enabling stakeholders of the Heritage Innovation Networks to meet, exchange and gradually co- develop Action Plans for circular cultural tourism in each Pilot.          
Three Pilots sent us their comments and opinions on the co-creation processes for the Be.CULTOUR Local Action Plans.