How can members of the Be.CULTOUR community better support each other and also share their experience with a wider audience?

 Based on the principles of peer learning, replicability of practices and co-creation methodology, this webinar series aims to accompany the participants towards a comprehensive understanding of circular and sustainable cultural tourism practices.

A mix of on-ground experience and expertise will guide participants into these innovative practices and show how to apply them context-specifically.

Nine editions throughout the year will touch on different but interrelated topics.

Keep reading for more information on each webinar.

Scientific Committee:
Antonia Gravagnuolo, CNR (coordinator)
Cristina Garzillo, ICLEI Europe
Malgorzata Cwikla, ICLEI Europe

Technical and organising committee:
Sophia Silverton, ICLEI Europe
Gioele Racca, ICLEI Europe

Webinar 2 - 24 March 2023 - 14:00-15:30 CET

Understanding the European value of cultural heritage: Power of networks

The webinar will address the concept of Europeanisation based on the intertwine of cultural networks operating in Europe. We will discuss the added value of being a member of a network and reflect on the opportunities and challenges faced by network operators. In addition, examples on the benefit from formal and informal networks will be presented, as well as guidelines on how to use the networks to develop innovative solutions towards circular cultural tourism. This approach reflects the ambitions of Be.CULTOUR and constitutes an important part of the concept ideation and development of Action Plans in its pilot heritage sites.


  • 14.00 -14.10 Welcome Dr. Cristina Garzillo Leemhuis, Senior Coordinator, ICLEI Local Governments for Sustainability 
  • 14.10 – 14.20 Jordi Mallarach, Executive Officer, Future for Religious Heritage
  • 14.20 – 14.30 Sneška Quaedvlieg-Mihailović, Secretary General Europa Nostra and European Chair Climate Heritage Network
  • 14.30 – 14.40 Gerald Wagenhofer, Coordinator of the European Heritage Label@Network
  • Discussant: 14.40 – 14.50 Dr. Jermina Stanojev, Research and Policy Expert on Cultural Heritage, Culture and International Cultural Relations
  • 14.50 - 15.00 Break 
  • 15.00 - 15.10 Dr. Antonio Nicoletti, Director General, Regional Agency for the Territorial Promotion of Basilicata, Italy
  • 15.10 - 15.20 Pauline Alexopoulou, member of Larnaca and Famagusta Districts Development Agency, Cyprus 
  • 15.20 -15.30 Q&A and concluding remarks

Webinar 3 -21 April 2023

Innovative solutions for circular cultural tourism

This webinar gives voice to prominent guests from academia, policy, business and practice to exchange views and showcase their own experience/experimentation in circular cultural tourism. It will define what is meant by innovative solutions for circular cultural tourism, what possible tools could be used to activate the process and involve the local community in the co-design, co-development and co-implementation of the solutions. Moreover, concrete examples from different continents will be presented and challenges will be thoroughly discussed.


11:00-11:05  dr. Ruba Saleh, ICHEC Brussels Management School: Welcome

11:05-11:15 Philippe Drouillon, Senior expert in sustainable, agile and impactful business & catalyst of agile & participatory positive impact Teams, Organizations & Territories | B Leader. ICHEC Brussels Management School: Re-orient cultural tourism design, incubation and acceleration towards strong circularity and sustainability 

11:17-11:27 Prof. dr.Daniela Angelina Jelincic, Institute for Development and International Relations (IRMO), Department for Culture and Communication, Croatia: Re-visiting the Essence of Tourism: Challenges in Innovative Circular Tourism 

11:29-11:39 Hilke Arijs, Cultural Heritage policy coordinator, Zender, Belgium: Co-creation and heritage preservation through Wikipedia 

11:41-11:51 Larissa Almeida, facilitator of learning processes, researcher and consultant in business management of creative tourism, Recife, Brazil: The power of networking: connecting civil society and public policies for creative tourism 

12:03-12:13 dr. Tokie Laotan-Brown, heritage Architect, developer and cultural economist, Nigeria: Rammed Clay & Dance in Benin Communities 

12:13-12:25 Q&A 

12:25-12:30 dr. Ruba Saleh, ICHEC Brussels Management School: Conclusions and reminder of the next webinar

Webinar 4 - May 2023

Values-based innovative marketing for less-known cultural tourism destinations

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Webinar 5 - June 2023

Community-led and innovative entrepreneurship for circular cultural tourism

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Webinar 6 - September 2023

Creative tourism and the role of arts, interpretation and storytelling

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Webinar 7 - October 2023

Circular economy implementation in the tourism sector

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Webinar 8 - November 2023

Innovative finance for circular cultural tourism

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Webinar 9 - December 2023

Smart data management for circular cultural tourism assessment and monitoring

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Scientific Committee:

Antonia Gravagnuolo, CNR
Martina Bosone, CNR
Valentina Apicerni, CNR 

Webinar 1: Circular cultural tourism

The role of Heritage Innovation Networks for co-creation and communities empowerment

24 February 2023 - 14:00-15:30 CET

The webinar will address methodologies and tools for stakeholders’ engagement, serious gaming and co-creation, explaining how to bring together expert and local knowledge to let “hidden” cultural resources emerge and being recognized and fully exploited as a driver of local development, communities’ empowerment and innovative entrepreneurship through circular cultural tourism.


14:00-14:05 Sophia Silverton, ICLEI Local Governments for Sustainability: Welcome

14:05-14:15 Antonia Gravagnuolo, CNR ISPC: Horizon 2020 Be.CULTOUR project: Heritage Innovation Networks for circular and human-centred cultural tourism

14:15-14:25 Luigi Fusco Girard, CNR and University of Naples Federico II: Cultural heritage as driver of circular innovation

14:25-14.35 Małgorzata Ćwikła, ICLEI Local Governments for Sustainability: Co-creation of Action Plans for circular and sustainable cultural tourism in less-known heritage sites: the experience of Be.CULTOUR pilots

14:35-14:45 Break

14.45-14:55 Francesca Pozzebon, ERRIN: The guide for sustainable explorers: a step-by-step toolkit to engage your community and build your action plan for circular cultural tourism

14:55-15.15 Contributes from Pilots and Mirror Regions: On-the-ground experience

15:15-15:30 Q&A