Be.CULTOUR stands for

“Beyond CULtural TOURism:

heritage innovation networks as drivers of

Europeanisation towards a human-centred

and circular tourism economy”.

It expresses the goal to move beyond tourism

through a longer-term human-centred development perspective, enhancing cultural heritage and landscape values.

The overarching goal of Be.CULTOUR is to co-create and test sustainable human-centred innovations for circular cultural tourism through collaborative innovation networks/methodologies and improved investments strategies.

Targeting deprived, remote, peripheral or deindustrialised areas and cultural landscapes as well as over-exploited areas, local Heritage innovation networks will co-develop a long-term heritage-led development project in the areas involved enhancing inclusive economic growth, communities’ wellbeing and resilience, nature regeneration as well as effective cooperation at cross-border, regional and local level.

About Be.CULTOUR

Find out more about the project!


Objectives

The scopes of the Be.CULTOUR project will be achieved through a set of specific, measurable, achievable, realistic and time-constrained (SMART) specific objectives

The overarching goal of Be.CULTOUR is to co-create and test sustainable human-centred innovations for circular cultural tourism through collaborative innovation networks/methodologies and improved investments strategies.

Targeting deprived, remote, peripheral or deindustrialized areas and cultural landscapes as well as over-exploited areas, local Heritage innovation networks will co-develop a long-term heritage-led development project in the areas involved enhancing inclusive economic growth, communities’ wellbeing and resilience, nature regeneration as well as effective cooperation at cross-border, regional and local level.


Objective 1

The scopes of the Be.CULTOUR project will be achieved through a set of specific, measurable, achievable, realistic and time-constrained (SMART) specific objectives

Objective 2

To build a Community of Practice of 6 pilot regional ecosystems and a Community of Interest with 12 “mirror ecosystems” in EU and non-EU countries actively engaged in knowledge-sharing and exploitation of Be.CULTOUR’s approach, methodology, tools, and innovative solutions for sustainable and circular cultural tourism.

Objective 3

To co-develop 6 Action Plans for sustainable and circular cultural tourism by establishing collaborative “Heritage innovation networks” in 6 pilot regions in Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean.

Objective 4

To co-develop 6 Action Plans for sustainable and circular cultural tourism by establishing collaborative “Heritage innovation networks” in 6 pilot regions in Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean.

Objective 5

To provide policy recommendations for more effective use of European Structural Investment Funds (ESIFs) and other EU funds to support cultural tourism innovation ecosystems in pilot and mirror regions, and develop a proposal of evolution of ESIFs through synergies with other public funds.

Objective 6

To contribute to deepen cultural Europeanisation through information and educational activities focused on the European history, identity and culture expressed in tangible and intangible cultural heritage and cultural landscapes, developing European Cultural Routes and European Heritage Labels in pilot heritage sites.

Partners

Be.CULTOUR project Coordinator is the Institute for Research on Innovation and Services for Development, National Research Council of Italy (CNR-IRISS). The Be.CULTOUR Consortium comprises 15 partners, covering EU and non-EU Countries.

The Consortium includes research organisations, provincial and regional authorities,consultancies specialized in financial services, NGOs, municipalities, non-profit organizations, as well as umbrella organizations representing respectively local and regional governments (ERRIN and ICLEI). 

Methodology

Be.CULTOUR will achieve its ambitious objectives through a set of coordinated innovation actions built around a structured human-centred design innovation process, involving pilot and “mirror” regions

The methodology of the project will follow four main steps, reflecting the general articulation of the design process: 1. Exploration phase (M1-12); 2. Action Plans and Concepts co-design phase (M13-18); 3. Co-development phase(M19-20); 4. Deployment phase (M21-36).

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