In the frame of Be.CULTOUR ERRIN is publishing an open call to join the Be.CulTour Community.
12 local and regional representatives committed to shaping the future of cultural tourism will have the opportunity to benefit from a fully-funded peer-learning scheme that follows the pilot/mirror approach.
Via quarterly community conversations, dedicated interviews, tailored webinars, and offline learning labs (Brussels in 2022 and Naples in 2023), the community members will interact closely with 6 pilot ecosystems committed to fostering regional development through circular cultural tourism.
The open call and peer-learning programme will be presented on Tuesday, 13th April, 14.00-16.15 CET, in the frame of a webinar on “Creating destinations after a global pandemic: The new competitive advantage of remote areas”.
The webinar will be opened with an inspirational speech by Emma Taveri, Destination Makers Chief Visoinary Officer. Expert in destination management and marketing, passionate about social impact, with international experience for important travel brands (TripAdvisor, World Travel Market, TTG, ..), Emma left her career in London to found Destination Makers, a boutique consulting firm, with a fully remote team since 2014, focused on the enhancement and promotion of destinations (especially in lesser-known areas) and on the motivation of local communities according to the actual market trends. Digital nomad for passion, during the lockdown she came back to her hometown Brindisi to ‘be the change’ and make her expertise available to the city. She received, as recognition of her commitment, the role of Councillor for Tourism, Destination Marketing and Creativity.
With the presentation of the Open call and the peer-learning programme, participants will have the opportunity to receive first-hand information, ask live questions and discuss with panellists from additional networks and partnerships, such as NECSTOUR, the EU Interregional Partnership on Sustainable and Digital Tourism, the European Tourism Organisation Association, and the European Destinations of Excellent Network.